Best Practice: Using law firm economic and other surveys
Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the firm administrator for a 16 attorney firm in Memphis. I am new to the field and just started with this firm. I have been asked to conduct some preliminary law firm economic research and obtain - purchase if necessary - survey data on the subject. Do you have any suggestions concerning using such surveys?
A. The use of sound secondary research surveys can be invaluable and can assist firms in their quest for “best practices.” While law firms should strive to use surveys that meet the test of sound research, this is not always possible since no other source of information may be available. In other words – some information may be better than no information at all. In such situations law firms may decide to use research surveys that do not satisfy sound research guidelines. Such information can still be useful for exploratory analysis and when the information will be used for “benchmark” purposes. However, it is important for the firm to keep in mind the limitations of the study.