“Pomodoro” is a trademark: Consumer perception prevails over dictionary definition
By Filipe Fonteles Cabral
Intellectual Property,
March 2018
Trademark registration for POMODORO (Tomato in English) for tomatoes is upheld in Brazil, with the appellate court explaining since the public perceives the mark as indicating source and not meaning tomato—only 1% of the Brazilian population know the meaning of the Italian word Pomodoro—this foreign language generic term developed court-recognized secondary meaning.
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