Common mistakes by trademark owners in Mexico, and how to avoid them
By Jaime Castillo
Intellectual Property,
March 2006
Ed Note. The world is reportedly shrinking, NAFTA may be furthering commerce in this hemisphere, exports are an important segment of the Illinois economy, and the Hispanic consumer market is growing. Jaime Castillo summarizes some common mistakes made by US trademark owners in Mexico, and even answers how to avoid them.
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