Trademark Searching and Freedom to Operate Advice – Balancing Legal and Commercial Risk
By Blake Knowles
International and Immigration Law,
January 2021
Trademark clearance searching is essential for any business looking to launch a new brand. Failure to conduct a proper clearance search can lead to adoption of a brand that infringes pre-existing rights of another trader in an identical or very similar trademark. Unfortunately, trade mark clearance searching has become increasingly complicated. This means that any professional providing trademark clearance advice needs to be able to balance commercial and legal factors in order to provide commercially practical and pragmatic advice.
Trademark Searching and Freedom to Operate Advice – Balancing Legal and Commercial Risk
By Blake Knowles
Intellectual Property,
December 2020
Trademark clearance searching is essential for any business looking to launch a new brand. Failure to conduct a proper clearance search can lead to adoption of a brand that infringes pre-existing rights of another trader in an identical or very similar trademark. Unfortunately, trade mark clearance searching has become increasingly complicated. This means that any professional providing trademark clearance advice needs to be able to balance commercial and legal factors in order to provide commercially practical and pragmatic advice.
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