Corporate assumed name basics
By Jodi K. Plagenz
Intellectual Property,
December 2005
What if a corporation, for marketing or other business purposes, decides to use a name other than its legal name without making it ‘official’?
Corporate assumed name basics
By Jodi K. Plagenz
Corporate Law Departments,
September 2005
You heard it in your high school freshman literature class and hundreds of times since: Juliet speaks this line, intent on convincing Romeo that his last name means nothing to her. “What’s in a name? That which we call a rose by any other name would smell as sweet.”
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