Section Newsletters

Articles on Marketing

Marketing: Why it has to be done By Kerry M. Lavelle Law Office Management and Economics, Standing Committee on, March 2018 It is not just one person’s obligation to bring in business in a law firm—everyone should speak proudly about where they work and how they add value.
To invest or not to invest in online marketing By Dion U. Davi Law Office Management and Economics, Standing Committee on, May 2017 You have to invest a certain amount of time and money to be relevant in the legal profession. The question becomes how much, and to arrive at the answer you have to determine your ultimate goal.
Marketing yourself as a young lawyer without breaking the rules By Vincent Oppedisano Young Lawyers Division, December 2016 As lawyers trying to provide value to our firms by generating new business, there are special limits placed on us by the Illinois Rules of Professional Conduct, particularly by Rule 7. Young lawyers should study this entire Rule in detail, but here are some key takeaways.
Your next Web site: Going from a handful of ideas to a powerful business tool By Theresa Kuhl Law Office Management and Economics, Standing Committee on, May 2016 A look at the most important steps and decisions you’ll face when it comes to getting a new Web site for your law practice.
Boosting your online presence through Facebook advertising By Julie Pirtle Young Lawyers Division, December 2015 If your firm does not already have a dedicated Facebook page, you need one--immediately
What is a blawg and why should you care? By Nicole Sartori Law Office Management and Economics, Standing Committee on, September 2015 Why should you write a legal blog or 'blawg,' as the tech guys call it? Because it can generate leads, establishes you as a leader in your field among your colleagues, and it can be a stress reliever.
Internet marketing, part II—Search-engine optimization and pay-per-click advertising By Michael Downey Law Office Management and Economics, Standing Committee on, April 2015 A discussion of the two types of Internet marketing and the legal ethics issues with each.
Internet marketing, part I – The law firm Web site By Michael Downey Legal Technology, Standing Committee on, March 2015 The author provides useful guidance to help you establish or improve your firm’s Internet presence.
Internet marketing, part I – The law firm Web site By Michael Downey Law Office Management and Economics, Standing Committee on, December 2014 The author provides useful guidance to help you establish or improve your firm’s Internet presence.
Tips for lawyers looking to network and market themselves By David Neiman Young Lawyers Division, August 2014 Some ideas for getting your name out there.
Differentiating yourself in the legal marketplace: An alternative to “traditional” law school courses By Stephanie Tang Young Lawyers Division, June 2014 The University of Illinois College of Law introduced its “Fundamentals of Legal Practice” Program earlier this year to supplement the traditional legal courses students took in an effort to help them understand the issues important to hiring attorneys.
Five law firm marketing ideas for 2014 By John W. Olmstead Law Office Management and Economics, Standing Committee on, April 2014 Five ideas that might be helpful in your 2014 planning.
How to brag online without sounding like a jerk By Joshua Johnson Women and the Law, January 2013 No one wants to work with a jerk, so here are some ways you can let people know how truly awesome you are—without sounding conceited.
Diversify your marketing efforts for best results By Laura Reed Law Office Management and Economics, Standing Committee on, September 2012 Regardless of what percentage of your revenue you spend on marketing, there are several tactics to help small and growing law firms get the attention they need and deserve in a competitive climate. 
Farming more business—Learn something from a video gamer By Jeff Krause Legal Technology, Standing Committee on, June 2012 There is business out there, much of it just waiting for whoever simply makes the effort to pick it up.
Business development in the 21st Century: Building your personal brand online By Erin E. Wright Young Lawyers Division, April 2011 Potential clients and the public at large are online and are likely searching for you. Put your best foot forward by introducing yourself in a variety of online forums that are free, relatively easy to use, and exceptionally effective at increasing the value of your personal brand.
Key strategies for generating profitable new clients By Byron G. Sabol Racial and Ethnic Minorities and the Law, February 2011 Clients do business with, and refer business to, lawyers they know, like, and trust. By focusing marketing efforts on the strategies outlined in this article, women lawyers will become better known and liked by clients.
Building your online network By Peter LaSorsa Legal Technology, Standing Committee on, October 2010 Use these tips to improve your Internet presence and ensure your business comes up on the first page of a Google or Yahoo search.
Key strategies for generating profitable new clients By Byron G. Sabol Women and the Law, October 2010 Clients do business with, and refer business to, lawyers they know, like, and trust. By focusing marketing efforts on the strategies outlined in this article, women lawyers will become better known and liked by clients.
How to stand out in an up-and-coming market By Jane H. Kim Young Lawyers Division, June 2010 Some tips to help young lawyers identify and convey their unique professional value in an up-and-coming market.
Your client is cheating on you with another lawyer: Why client loyalty is disappearing and why your marketing (or lack thereof) may be to blame. By Richard Davis Law Office Management and Economics, Standing Committee on, June 2010 A few things you should be doing to “market” to your current clients so they don’t wander.
Seek power: A woman lawyer’s guide to self-promotion By Emily N. Masalski Women and the Law, December 2009 On October 20, 2009, Paula Hudson Holderman and Delilah B. Flaum, of Winston & Strawn coached more than 100 women lawyers on how to get over the “anti-networking” mindset and formulate a plan that will lead them to a more fulfilling career.
Where have all the clients gone? By Donald E. Weihl Law Office Management and Economics, Standing Committee on, December 2009 Have your clients stopped calling? Is your daily mail just bills?
Cross-selling legal & other professional services: Ideas for improving the odds for cross-selling success By John W. Olmstead Law Office Management and Economics, Standing Committee on, September 2008 Cross-selling can be an effective strategy—but it is not easy and it requires trust, commitment, communication, hard work, dedication, and organizational alignment.
Use guest articles to promote your practice: Turn research and results into story topics By Geri L. Dreiling Law Office Management and Economics, Standing Committee on, September 2008 When a lawyer gets a great result, devises a winning strategy, tackles an old issue with a 21st-century twist or develops an approach that helps avoid a legal minefield, the client benefits.
Use the Web, but don’t let it use you By Matt Arbogast Women and the Law, March 2008 There are some important things that everyone should know before having someone create a Web site for them.
How to make your business development breakthroughs in the coming year By Michael Cummings & Barry Schneider Young Lawyers Division, April 2007 Take control of your career by embracing the entrepreneurial mindset and active behavior of a rainmaker.
Five good reasons why your law firm should advertise, and five good reasons why your law firm shouldn’t By Tom Simons Young Lawyers Division, June 2004 Does anyone like a good healthy debate more than a lawyer? The truth of the matter is that the case for legal services advertising is particularly contentious, since there is compelling evidence to support both positions.
The DOs and DON’Ts of marketing a small law firm By Richard L. Migala Law Office Management and Economics, Standing Committee on, April 2004 A long-term strategic marketing plan is essential to producing a financially successful practice that will continue to provide profit throughout our professional career.
Has Google™ gone loco? By Peter T. Boyd Young Lawyers Division, April 2004 Google has not gone loco, just local. Google Local™ is now alive and enables users to find local information along with business listings, maps, directions, and useful Web pages all through one easy-to-use search.

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