Section Newsletters

Articles on Marketing

Marketing myths most lawyers believe By Trey Ryder Young Lawyers Division, April 2004 The author has identified 18 myths... do you believe any of them?
10 business development resolutions By Michael Cummings Young Lawyers Division, February 2004 It is natural at this time of year to set goals for the upcoming year. So, what kind of results do you want to create for your personal practice this year?
Effective marketing, not branding, is the key to growing work for existing clients and attracting new clients By John Sterling Young Lawyers Division, June 2003 As law firm strategists, we have watched the rising interest in and discussion of "branding" in law firm marketing and management circles.
What you charge is key to your marketing message Young Lawyers Division, June 2003 When hiring a lawyer, prospects want to make the right decision. Yet to thoroughly check out a lawyer, a prospect needs to conduct a fair amount of time-consuming research.
First impressions convey your image, even if you don’t want them to By Trey Ryder Young Lawyers Division, April 2003 Lawyers often go to great lengths to design handsome offices so they make a positive, commanding impression when prospective clients come into their office.

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