With nearly 75 percent of consumers searching for an attorney online, it is important to make your website the hub of a successful legal marketing strategy.

What makes the difference between a great website and an ineffective one? It starts with planning.

The ISBA’s whitepaper on using a website as the heart of an online marketing strategy covers important topics such as search engine optimization, creating and promoting exciting content, creating an appealing website design, and more. 

The whitepaper is one of many member resources available at Practice HQ, the ISBA’s one-stop microsite for practice management and technology information. Organized by the life cycle of a law practice, Practice HQ can help you start a firm, build, manage, protect, or wind down. Practice HQ content is members-only; you must log in to the ISBA website for full access.