[caption id="attachment_20566" align="alignright" width="300" caption="The MacBook Air comes with either an 11" or 13" display."][/caption] By Peter LaSorsa So you are in the market for a new laptop. I won’t devote much space in this article on whether to purchase a Windows-based laptop or Mac because the Mac is superior—end of discussion.  Mac’s have better technology, are pretty much virus free and are the leaders in innovation.

By Peter LaSorsa For those of you that utilize a mobile phone with a Microsoft operating system, this new release by Microsoft may be of interest to you.  Mango is Microsoft’s latest release supporting Windows Phone 7 and has a number of features not previously available — although Mango won’t come out until later this year. The features include Lync support, email enhancements, and connectivity to Office 365. The email enhancements seem to be a marked improvement and include pinnable folders. Pinnable folders allow the user to take a folder and pin it to the Windows Phone start screen.  There will also be conversation views, just like in the desktop version of Outlook.  In the mobile version the conversations will have a vertical line showing more than one email in the thread and they will be indented.  Finally, there will be a feature called server search that will allow the user to search for archived messages. Lync is a desktop application that allows, presence, instant messaging, desktop sharing and audio and video chat.   The mobile version in Mango will only bring the presence and instant messaging features.   This doesn’t seem to be too big a deal; I mean if you have a mobile phone you already have “audio” chat don’t you? The final major group of features is Office 365.  Basically, you will be able to save documents in Excel, Word, PowerPoint and Notes and share them through the Office 365 online service and Windows Live SkyDrive. I don’t utilize the Microsoft operating platform on my Smartphone but for those of you that do, you may find the new release in Mango helpful. Peter LaSorsa can be reached at lasorsalaw.com.

By Peter LaSorsa You took the plunge, did your due diligence and just launched your website. Now you need the website to show up in the first page of search listings. So how will you accomplish this? First, make sure all of the links out to other sites, a/k/a out links, are not broken and are not duplicated. If you link to the same website more than once on a page, search engines will penalize you. Second, not all links are of equal value. Linking to a website that the search engines deem inferior or unreliable will not help you and even hurt your rankings. So when attorney Bob sends you an email saying, add my link to your website and I will do the same for you and it will be great for both of us — run, don’t walk, run. If the sum total of a lawyers Internet strategy for increasing rankings is to send out emails for cross-links, linking to their website is probably going to hurt you. Third, make sure you update your website daily. What do you mean update it daily, I am a busy person and don’t have time for that!  Well make time because search engines are looking for original content and content that is updated daily. Would you purchase a newspaper that wasn’t updated daily?  You don’t have to write a book, each day add a paragraph or two to a section of your website. You will not only increase your rankings but your website over time will really be robust from the daily updates. Fourth, make sure your content is original. Avoid the marketers that offer to write content for you and update your website weekly for you. They are going to provide this same service — read this as providing the same content — for many lawyers, which means your content won’t be original.