Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am a partner in a six-attorney estate planning firm in Dallas, Texas. For many years, our primary marketing activity has been seminars that we put on for clients, prospective clients, and referral sources. These seminars have been put on solely by our firm, or in partnership with other organizations such as nursing homes, hospitals, etc. These seminars have been free of charge. We provide a lot of value at these seminars and have been wondering whether we should charge a fee. We would appreciate your thoughts.