Asked and Answered  By John W. Olmstead, MBA, Ph.D, CMC Q. I am a partner in a three-partner, five-attorney estate planning firm in Seattle. While we have a very active marketing program, we would like to do more. We try to do two presentations at seminars or workshops every month. We have a first-class website and a proactive SEO program, as well as an aggressive social media campaign. The firm is listed in all of the key directories. Our attorneys are active in the legal and local communities, have served in leadership positions for bar association committees, and have written extensively. While many of our clients come to the firm through referrals and past clients, we are noticing that we are receiving much more business from the internet. Recently, we have been discussing whether we should consider using a public relations firm. We would be grateful for any thoughts you may have.