Effective blogging is essential to making the most of your social media presence and attracting prospective clients to your website, legal marketing expert Stephen Fairley says. "[You can't] do social media adequately without having a blog," Fairley told attendees at the most recent ISBA Solo and Small Firm Conference. "I believe they are interdependent. The more content you produce, the more effective your social media will be." Find out why in the May Illinois Bar Journal.