More than nine out of every 10 consumers use reviews to make decisions. Nearly as many trust online reviews as much as personal recommendations. Regarding the legal profession, of the 58 million people who sought a lawyer in 2012, more than 75 percent used online resources in their search.

Good online reviews can be a great thing for your firm; they essentially translate into cheap and effective advertising. But what happens when a negative review of your services lands online? How do you react? Should you react at all? 

Before deciding either way, read our ethics column in the June 2018 issue of the Illinois Bar Journal.