Several ISBA leaders recently attended a CLE event focused on personal branding for female attorneys.

"Advancing Your Firm: Personal Branding for the Female Lawyer" was held Nov. 1 at the ISBA Regional Office in Chicago. The half-day seminar detailed traditional and modern business branding and ethical marketing strategies for reaching diverse populations. 

Event attendees learned how to develop a marketing strategy consistent with a brand, how the Illinois Supreme Court Rules of Professional Conduct can help attorneys avoid advertising pitfalls, how to determine what forms of marketing work best for a particular firm, avoiding market saturation, and how to target and reach diverse clients.