For many law firms, referrals are an integral part of obtaining new clients. But it takes time to build a referral base, which must be cultivated through meaningful relationships with reliable sources.
The ISBA’s whitepaper on increasing a firm’s referrals provides five fundamental keys to accomplishing that goal. They include tips such as not trying to be a generalist, actively building relationships with five to 10 new referral sources each year, keeping in touch on a regular basis, rewarding people for referring clients, and not relying on just other attorneys for referrals.