Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the managing partner of a 12-attorney family law firm in Kansas City, Mo. We have been in practice for about 30 years. During the last 10 years we have shifted more of our advertising from print directories and advertising to the internet. Today virtually all of our work comes from the internet. While to some extent this has been a blessing, it has also been a curse as we must continue to make investments in search engine optimization, update the website, and pay to be included in online directories. It is a vicious circle and we are losing business to new attorneys who are just starting out, creating first-class websites, and making online investments. I would appreciate your thoughts.