Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am a partner in an 18-attorney law firm in Jacksonville, Florida. Our business development committee requires all attorneys to submit annual personal business development plans. I have been thinking about writing a book. Is such a goal worth my time investment? I welcome your thoughts.
A. While writing a book is not terribly difficult, it takes time and commitment, and will consume some non-billable hours. However, as David Maister often states, “attorneys should consider their billable time as their current income and their non-billable time as their future.” In other words, non-billable time is an investment in your long-term future. I believe that authoring a book is an excellent way of building your professional reputation and brand and it will pay dividends in the long-term. Authoring a book can create opportunities that could change your whole life.
When I wrote my book, I had 142 non-billable hours invested in the book and I had some content available from past articles that I had written over the years. Often a good starting point is to start writing articles around a particular topic/theme and later tie them together in a book. This is a good way of taking “baby steps.”
During the writing process, authoring a book may seem like anything but freedom. However, it is a trade-off. Work for the book now and it will work for you later.